If you haven't noticed, many top bloggers have paraller blogs and the niches on these blogs may just slightly differ of each others. Usually blogs are using same cloned template.
So why to use cloned template? Why not to make unique design for each blog? If you blogs niches are quite similar, stantard design makes whole thing look more professional and it is also easier to maintain, since you can copy/paste code between blogs.
If you use your own php/sql-based service, you probably can control whole blog package from one admin panel. It also makes easier to maintain advertising, widgets etc. stuff related to your blogs.
So, what I suggest to do. Start blogging with one blog, tune it into top notch condition, then clone it into small army of blogs. Recruit writers or use guest columnists, if you don't have time to create content for all your blogs. You can keep your original blog as the mothership blog, where you drive your sustained traffic to your other blogs.
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