Creating your own blog is about as easy as creating your own urine, and you're about as likely to find someone else interested in it. One popular technique for building readership is to send e-mail to more well-trafficked blogs offering to exchange links with them. One popular response from those blogs is to laugh derisively and hit the Delete button.
Another approach for advertising your blog is to mention it as much as possible in conversation; you'd be surprised how many people are fascinated to hear you have a blog and want to know more, especially if you were expecting the number to be greater than zero.
Heh... Wired article for blogging newbies and people who want to be internet celebs for 15 minutes.
Whole article.
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